A
video marketing strategy is meant to help you create a clear plan, outline
goals and objectives, and thoroughly research and investigate every aspect
regarding the creation of online videos. The best thing about it is that this
process can be done from home or office with minimal investment as long as you
have access to necessary equipment.
What Is Video Marketing?
Video
marketing is a great way to connect with your audience, share your brand
message and expertise, and tell the story of what you do.
You
can use video marketing in many different ways:
- Video ads on
Facebook or Instagram
- YouTube
videos that accompany blog posts or emails
- In-store
promotions (such as offering free samples)
- On-demand
content for customers who want more information about a product or service
How to Make a Video Marketing Strategy?
In
order to make an effective video marketing strategy, it's important to define
the problem. What are you trying to accomplish? What is your goal? What do you
want the end result of your video campaign to be?
It's
also important not just think about what other people are doing with their time
and money in terms of making videos, but also consider how they're achieving
those goals. The key difference between a successful video marketing strategy and
someone else's is that yours should fit with yours—if there isn't enough
content on YouTube or Facebook right now for example, then don't worry about
making one unless there's something specific that will help strengthen their
brand presence (like showing off new products). If someone else has done
everything right already then feel free! Just don't forget why we started this
whole thing in the first place: because we love fitness and want everyone else
out there who loves fitness too!
Things to Consider when Creating Your
Video Marketing Strategy
When
you set out to create a video marketing strategy, the first thing to consider
is how well your content will be received. You want to make sure that the
audience is engaged in your message and willing to share it with others. If
they aren't interested in what you have to say, then there's no point in making
any videos at all!
The
second major factor when creating your video marketing strategy is how much
time and effort it will take. This can vary depending on the kind of videos
that you're making and their length (short vs long), but even so, there are
some general guidelines:
Goals and Objectives
Goals
and Objectives
The
goals and objectives of your video marketing strategy are the foundation of
your entire plan. They help you focus on what you want to achieve, define your
video marketing strategy, and set a timeline for success.
Market Research
Before
you can even begin to think about how to market your video, you have to know
who will be watching it and why. The most important thing to do here is conduct
research on your target audience and search for keywords that will bring them
in.
If
possible, speak with existing customers or prospects who have similar needs as
yours so that they can give you feedback on what kind of content resonates with
them. You should also look at other videos produced by people in your niche
(both good ones & bad ones). This way, when making decisions about what
kind of content works best for each channel type (webinar vs e-mail series),
there will be some precedent available for reference purposes!
Defining Your Audience
If
you're not sure who your audience is, it's time to figure that out. This is the
first step in creating a video marketing strategy and will help you determine
what kind of content they'll want to see on their platform.
- Who is my
target audience?
- What are their
demographics?
- What are
their interests?
- What are
their needs?
- How do I know
if someone has bought from me before or not (e-commerce)?
- What hobbies
do they have (for example: sports)?
Target Keywords for Video Marketing
Strategy
Target
Keywords for Video Marketing Strategy
Target
keywords are the keywords that you want to rank for. They're the ones that
people use when they type in a search term, like "how to build
muscle." When considering target keywords, think about what kind of
content you want to share with your audience and how much traffic it will bring
in. For example, if you're looking at creating a video about health tips for
women over 40 or something similar, then one way to get more views is by
targeting these age groups specifically (and not just general fitness).
Budget for Your Video Marketing Strategy
You
should budget for your video marketing strategy.
How
much you should expect to spend on video: You’ll want to set aside enough money
for the entire campaign, but there are ways that you can save money and still
get great results. For example, if you have the resources available and don’t
have any budget constraints (like being a startup), then this is an ideal time
for you to begin exploring options outside of traditional advertising channels
like TV commercials or newspaper ads.
Formatting the Videos for Different
Platforms
The
formatting requirements for different platforms are different. YouTube,
Facebook, and Instagram all have their own specific formatting requirements
that you need to meet in order to use them successfully. For example:
- YouTube
requires that your video be less than 15 seconds long (or just over). Make
sure you’re not going over this limit by trimming off any parts that are
unnecessary or boring.
- Facebook has
stricter guidelines on what kinds of videos they will allow on their
platform—videos featuring celebrities and other popular people won't be
allowed unless they're "sponsored" by someone else's brand;
similarly, videos made as part of an advertisement campaign could also
cause problems if they aren't properly labeled as such when uploaded onto
Facebook's site.* *Instagram does not require any special types of formats
but does ask for certain things like including links within the video
itself (for example: “Click here for more information about my company!”)
A video marketing strategy is meant to
help you create a clear plan, outline goals and objectives, and thoroughly
research and investigate every aspect regarding the creation of online videos.
Before
you start on your video marketing strategy, it's important to define the
problem. What are you trying to accomplish? Do you want more customers? More
sales? Better rankings in Google? If so, what are those goals and how do they
relate back to your business' goals?
Once
you know what it is that needs solved, set up some goals for yourself. You
should be ambitious with these goals but stay realistic at the same time—you
don't want them so lofty that they're unattainable or unrealistic. For example:
if an entrepreneur wants more customers but doesn't have any experience with
marketing or selling online products yet (and hasn't had success with previous
businesses), maybe their first step would be setting a goal like "get 50
new clients within one year." This isn't necessarily achievable by just
anyone who's starting out on a new path; however, if this entrepreneur has
enough determination and drive then there's no reason why he couldn't reach
this number within three months—or even six months!
Conclusion
You will be able to create your video marketing strategy by closely analyzing the market, defining your target audience, researching keywords and platforms, budgeting carefully for this endeavor, and formatting all of your videos.