What is podcast marketing? How does it differ from traditional social media marketing? How can you effectively use podcast marketing to grow your audience? If you’re wondering what all the fuss over podcasting and podcast marketing is about, we’ve got the answers right here in this guide. We’ll show you what podcast marketing is, how it differs from social media marketing, how you can use it to grow your audience, and much more! Are you ready to build your listening base and get those downloads rolling in? Let’s get started!...
What is Podcast Marketing?
A podcast typically consists of an audio file delivered over
the internet, with a series of episodes. Podcasts come in many different
varieties, but one thing they all have in common is that they are very popular.
Setting up your podcast for success
Your podcast’s success has less to do with how good the
content is, and more about how you tell people about it. Setting up your
podcast for success will increase the likelihood of it being discovered and
listened to by new audiences.
The basics of growing your audience
Podcast marketing, like many other types of marketing, can
be broken down into three major steps: find your niche, develop content, and
promote. You will also need a following before you start promoting. There are
different types of marketing that you can do for your podcast and all have pros
and cons. Podcasting for Marketing Leaders, for example, presents the pros and
cons of developing a podcast-based campaign versus other types of social media
campaigns with case studies to back up their findings.
Advanced growth strategies
Create a Call-to-Action button: This will direct listeners
of your podcast on what they can do next, like buy my new book. For example, on
our Marketing Trends podcast, we have a webinar tab that links to our Webinar
Archives. Mention them in the episode: If you mention relevant books or
products throughout the podcast episode and/or at the end of the show, this
will provide listeners with more places to explore and find out more about your
topic.
Social Media Promotion
Podcast marketing works by getting a podcast’s content in
front of potential listeners, and getting those listeners engaged. It can be
done by partnering with companies or businesses, who have a vested interest in
sharing your message. In addition, social media marketing plays an important
role for podcasters, because it allows them to reach a wide audience with
relatively low costs. You can create social media posts specific to the subject
you cover on your podcast or related topics you cover as a host or co-host. You
can also do podcasts as guest on other podcasts and use social media as another
way to promote it.
Community Growth
Growing your community begins with content marketing. So,
when you publish a new episode of your podcast make sure it follows best
practices and is meaningful to the topic at hand. This will help establish
trust with potential listeners. The next step in building your audience is to
distribute the podcast through networks that are connected with your content.
These may include podcasts similar in nature, podcasts that cover related
topics, or podcasts within the same genre. Also consider joining listservs of
others within your field and participating in online forums that attract audiences
of people interested in similar topics as well as research blogs for ideas on
what works for other marketers in this space and read about other marketing
trends such as brand purpose marketing or user-generated content marketing .
And lastly be patient because creating an audience takes time!
Podcast Guest Networks
Networks like Podcast Guest serve as a valuable tool for
those who are looking to grow their podcast audience. It provides listeners
with content that aligns with their interests, allowing them to find your show
by searching for specific topics. This provides the opportunity for you, the
podcaster, to have people listening in when they may not have found you
otherwise!
Networks such as Podcast Guest also provide podcast hosts
with unparalleled opportunities. For example, they offer a turnkey solution
that includes customer service through its network of high-quality marketers
and advertisers. They also offer marketing consulting and ad-supporting
services which can be utilized at any stage of growth, from inception all the
way up to eventual monetization!
Internal Communications
Podcast marketing is becoming an ever-more popular way for
businesses, brands, and entrepreneurs to reach a large audience. Podcasts are
essentially online radio shows that are available on demand via podcast apps or
platforms such as Apple Podcasts. As a result, you can create your own podcast
with relative ease and access the same listeners that would tune into
traditional broadcast or terrestrial radio shows. These listeners tend to be
the type of consumer that actively seeks out content they enjoy instead of
being passively inundated with ads through TV, newspapers, magazines and so on.
In this guide we'll cover: How does podcast marketing work; What type of marketing
is podcast; Podcast for Marketing Leaders
Podcast SEO
1. If you are creating a podcast and want it to be found on
search engines like Google, Amazon, Apple iTunes and other podcast directories,
then you will need the right meta data on your site (e.g., show name, episode
title, description). Not including metadata could make it difficult for people
to find your show if they're searching for topics related to it on a search
engine.
2. You'll also want to use keywords for each post so that
the post shows up when someone does a search with those words in their search
bar. For example: podcast marketing. Â This will help potential listeners find
your show. Be careful though!
Podcast Cross Promotion
A great way to boost your audience growth is cross-promotion
with other podcasters. There are a few ways this can be done:
1) Give the host of another podcast an interview and link
back to their show. 2) Include the intro or outro of another show in your own
episodes. 3) Share episodes of other podcasts with your followers on social
media or email lists.