When it comes to marketing your content, you need to be able to use the best content marketing tools. But with thousands of tools to choose from, it can become confusing.
Luckily, we've put
together a list of 41 of the best tools for content marketing. They're broken
down into several different categories.
CopyScape
Copyscape is a tool for
detecting duplicate content. Its free version lets you scan up to five articles
for plagiarism, but if you use other websites for your content, you may want to
upgrade to the premium version.
It will search the
entire internet, which is very useful for content creators who may have
accidentally copied content from another site.
This service is a great
option for bloggers and online businesses who want to make sure their content
is original. It also checks content that is written by freelancers to ensure it
doesn't contain duplicate content.
Many businesses
outsource their content production. Copyscape will ensure that your content is
original, uses proper referencing and does not copy content from other sites.
The service works with
Google and Bing to find duplicate content. You can then contact the website
owners and request the content be removed.
If they refuse to do so,
you can file a DMCA. Apart from checking the originality of content, Copyscape
offers a few other features as well.
You can use the free
version or the premium version for unlimited content, but you can also use
Copysentry, a premium tool that searches for content without permission.
Copyscape Premium Batch
Search enables you to check up to 10,000 pages in one operation.
It can be configured to
check a single site or a list of URLs. The searches will run in the background,
but you will be notified when the batch is completed. To use the premium batch
search, you need to sign up for Copyscape Premium, then click on Batch Search.
Leadfwd
LeadFWD is an effective
tool to turn unidentified visitors into potential leads. This tool uses
artificial intelligence to scan your site to identify which pages are visited most
frequently.
This information allows
you to create content that is relevant to those who are interested in your
product. It also helps you build an effective schedule for content marketing.
Leadfwd offers an
integrated campaign solution that helps marketers generate and engage leads,
create and manage landing pages, send targeted emails, and measure campaign
performance.
It integrates with CRM
systems such as Salesforce, SugarCRM, and SuiteCRM so that you can keep track
of qualified leads in your CRM database.
The software also crawls
your CRM database for opportunities, enabling you to easily create marketing
campaigns that convert your leads into paying customers.
Vision AI provides
certified data about your prospects and clients, as well as affinity data that
helps you create buyer personas. With this data, you can create and send highly
targeted messages to help your prospects and customers become clients.
The software also offers
real-time sales alerts, AI-driven account-based marketing, and lead profiles
based on anonymous site visitors.
You can try it out with
a free 30-day trial. If you like the features, you can sign up for a paid plan
starting at $99.
In addition to providing
insights into your target audience, Leadfwd has a powerful content idea
generator. It lets you scrape the Internet for relevant content ideas, allowing
you to focus on topics that resonate with your audience. It also allows you to filter
results by geography, domain name, and type of posts.
You can even use this
tool to target specific audiences and encourage social sharing of your content.
Visually
Creating visually
compelling content is one of the best ways to increase your audience's
attention. As more consumers turn to video content, video sites are seeing a
massive growth. Creating high-impact visual content will capture the attention
of your audience and increase your conversion rates.
Fortunately, there are
tools to help you create high-impact visual content. One such tool is Visually,
a platform where you can work with creative experts to create high-impact video
content.
Before creating a visual
content strategy, determine the end result you want the content to achieve.
This could be as simple
as inspiring your audience to take action, or it could be something more
tangible, such as generating leads.
The key is to create a
variety of visual content formats. One high-quality video, for example, can
have a 100x impact than a series of images.
Google Analytics can
help you measure the success of your content marketing strategy. This tool
allows you to track different metrics, including visitor location, engagement
rate, and more.
It's also a useful tool
for analyzing your content's performance and the performance of your website.
Content marketing is all
about engaging your audience and building a strong connection with them. When
your audience is engaged, they'll be more likely to buy from you.
By focusing on visual
content, you'll be able to capture their attention and become the talk of your
niche market.
In addition to gaining a
larger audience, visual content marketing helps you build your brand identity
and build credibility.
Acrolinx
Acrolinx is a tool that
enables companies to create content that meets the needs of their target
audience.
It can help enterprises
manage multiple writers and provides deep insight into the process of content
creation.
It can also help with
lead generation and conversion optimization. It can boost content writer
productivity and ensure brand consistency.
It works by analyzing
customer behavior to create an actionable content strategy based on the
customer's preferences.
The software makes
recommendations for content that will help drive conversions and engagement.
It can also turn data
into a narrative that will capture the attention of readers. It is a popular
tool among the Associated Press.
Acrolinx has the ability
to monitor and track content's performance across social media platforms. It
can also track keywords and search terms.
It can also identify
trending topics and help create content marketing plans based on what's
trending.
It's a useful tool for
digital marketers who want to make content that will reach their target
audience.
PathFactory
PathFactory is a content
management platform. It stores your uploaded content and tagged assets. To get
the most out of PathFactory, you need to upload your assets in its content
library.
PathFactory uses this
data to recommend content that a prospect may like based on what they've
previously seen.
PathFactory provides an
extensive array of reports and analytics. It can be integrated with Salesforce
and Marketo.
Users can also set
custom URL slugs for each track to prevent broken links from future track updates.
In addition, you can set custom URL slugs for your PathFactory links and make
sure that they're set to No Index, No Follow or External ID.
PathFactory's content
management capabilities allow businesses to organize content by buyer journeys,
reducing wasted time and increasing the quality of content delivery.
It bundles relevant
content so that visitors can read it in context. In addition, the platform
enables micro-personalization and deep integrations.
The company has recently
launched PathFactory for Sales, a feature designed to help salespeople become
more efficient and effective.
This solution is built
to give salespeople the knowledge to prioritize their prospect lists and
optimize their outreach.
It will help them
identify which prospects are ready for sales and which ones are not. This way,
they can avoid wasting time on false positives.
The platform also allows
users to create new groups and apply them to specific content tracks and
Explore pages.
To do this, users need
to specify an appropriate name and description for their new group.
They can also add email
addresses to their groups. These lists are created automatically, but users can
also add or edit them manually.
Unsplash
Unsplash is an online
photo library with more than two billion photos and growing. With the help of
its search function, users can browse images by category or keyword.
Once they have located a
photo that suits their purpose, they can download it instantly.
If they'd like to
attribute the photographer, they can even add attribution text. They can also
edit the visuals to match their brand image.
One of the most useful
tools for content marketing is Google Analytics. It's a must-have tool that
helps you track site traffic and demographics.
It can also help you
check your ranking on search engines. Moreover, it lets you track down-funnel
metrics and track conversions.
Another useful tool is
MozBar, a browser extension that generates instant SEO metrics and insights
about page elements.
Another great tool for
content marketers is Unsplash. It's free to use and contains high-quality
images that can be used on websites.
However, there are
certain restrictions and requirements to keep in mind. First, make sure you
have the right to use Unsplash images.
Secondly, you can use
images from Unsplash to make your own content. This is especially useful for
promoting your brand. Unsplash is a goldmine for high-quality images.
Many brands use it to promote their products and services through paid advertisements and organic curated posts.