Introduction
Video
marketing is one of the most powerful tools you can use to reach your audience
and grow your business. It's also an extremely cost-effective way to connect
with customers and build brand awareness. In this article, I'll show you why
video marketing is so effective for businesses today—and how it can help your
business take off in a big way!
Video marketing is more effective for your
business than ever before.
Video
is the most engaging content on the web, and it’s also growing faster than
other digital media. In fact, according to a study by Hubspot, video has been
shown to be more effective than text for driving traffic back to your website.
And
as we all know: millennials love videos. They’re more likely than any other
generation to watch videos on YouTube or Facebook while they are browsing their
feeds (even if they don't want to). As such, it's important that you make sure
your landing page makes sense when viewed through this lens—and not only does
it have visual appeal but also engages with people in an interesting way so
they'll want more information about what you do or want from your business!
So
why is video such a powerful tool? Because it creates an emotional connection
with your audience. It allows you to tell a story in an instant and reach people
on a deeper level than text can do alone. And when people feel connected to
something, they're more likely to share that feeling with others—which means
that if you create content that resonates with people, they'll be more likely
to share it via their social networks.
Video marketing establishes a connection
with customers.
Video
marketing is a great way to connect with your audience. You can use video
marketing to tell stories, teach, inform and entertain. Video is also an
effective way of selling because it's visual in nature and users will remember
images more than words.
Video marketing improves SEO and boosts
brand awareness.
- Video
marketing can help you rank for keywords.
- Video content
is more likely to be shared, liked and viewed than text-based content.
- Video has a
higher CTR (click-through rate) than other types of media, which means
more people click on your ads when they see them on social media platforms
like Facebook or Instagram.
- Video also
has a higher post-view rate than other types of media, meaning that people
are more likely to watch your videos after they’ve been watched by others
who shared it with their friends and family members too! This makes sense
since many people use social media platforms such as Facebook or YouTube specifically
because those sites offer free streaming access right within the app
itself (no need for downloading). So if someone sees something interesting
while browsing through these apps then they might just decide instead of
clicking away immediately so quickly…that instead they should watch what’s
being offered before scrolling past again later down the road when boredom
sets in after having spent hours looking at websites without any results
whatsoever...
Video marketing makes you stand out from
your competition.
Video
marketing is more effective than other types of marketing. It’s more visual,
which makes it more appealing and memorable. Video also engages your audience
more than text-based content does, making them feel like they’re part of the
process—and that means they’ll be more likely to share your video with their
friends and family members.
Finally,
because video is viewable on mobile devices as well as desktop computers (and
because it can be embedded in other websites), you can reach a huge number of
potential customers without paying any extra money for advertising costs!
So
what type of video should you create? You can use a simple testimonial or case
study video, which shows the results of your work. Or you can create an
explainer video (which is like a short commercial that explains what your
company does). If you need more ideas, check out this list of 10 types of
business videos.
Video marketing adds value to your
content.
Video
content is more engaging than text, and it delivers the same message in an
interesting way. This means your audience will be more likely to share it with
their friends or colleagues, which can help spread the word about your brand or
product.
Video
marketing also has a higher chance of being shared on social media platforms
like Facebook and Twitter because people are much less likely to click on links
in text posts—they’re too busy scrolling down! But when you post a video
instead of just an image or link, there’s no way for someone else who doesn't
follow your brand (or even someone who does follow) not watch it: they have no
choice but watch all 10 minutes from start-to-finish without clicking away at
any point during those 10 minutes. If this happens often enough over time then
eventually even those people that don't care about what's being said might
realize how much value there actually is within these videos themselves...and
suddenly want more information about whatever topic(s) were covered therein!
Video marketing is a huge driver of
conversions and ROI.
Video
marketing is a huge driver of conversions and ROI. Why? Because it's so
impactful!
- Video
marketing helps you convert customers—and keep them coming back. Studies
show that people who watch video are more likely to take action than those
who don't, which means your business has a better chance of getting their
attention in the first place (and keeping it).
- Video
marketing leads to higher sales conversion rates for your company.
According to HubSpot research: "people who watched at least one video
about a product were 22% more likely than those who didn't watch any
videos at all" (source). You can see why this is so valuable!
- It also
increases brand awareness among potential buyers through word-of-mouth
advertising on social media platforms like Facebook or Twitter where
people talk about brands they love/hate."
People love to watch videos, and YouTube
can help you reach your audience through video.
Most
people are content consumers, not content creators. But that doesn't mean you
can't use video to grow your business or build awareness for your brand. The
days of content marketing are long gone; today's consumers want their
information in bite-sized chunks and delivered instantly via a variety of
platforms (including social media).
YouTube
is one of the best places to get started with video marketing because it's so
easy—you don't need any special equipment or experience before diving right in!
There are no expensive software packages involved either: just upload some
videos and let them do their thing!
The
second most popular search engine in the world after Google? Yep! And while
there might be other social media sites out there that offer more features than
YouTube does right now (like Facebook), none have nearly as many potential
viewers as this one does either
Conclusion
We hope that you’ve enjoyed this introduction to video marketing, and we’re excited to share more with you. If you want to learn more about the benefits of video marketing, check out our website or contact us today! We look forward to hearing from you soon.