Digital marketing is the process of creating,
delivering, and analyzing marketing campaigns that use electronic media to
reach and engage customers. It is the application of marketing principles using
digital technologies. It revolves around creating a customer-centric experience
that utilizes digital channels.
Digital marketing strategies can be divided into four
main categories:
1. Online advertising - This includes ads placed on
websites, blogs, social media sites, and other online platforms.
2. Email marketing - This involves sending out email
newsletters or promotional messages to a list of subscribers.
3. Social media marketing - This encompasses using
social media platforms like Facebook, Twitter, and LinkedIn to build
relationships with potential and current customers.
4. Web design and development - This includes
everything from creating a website's layout and design to developing custom
software applications or websites.